Lola Buendía
communication management, content marketing, copywriting, audience insights, public speaking, journalism, social media, email marketing, paid media, podcasting, information architecture, web usability design, web analytics, SEO.
Communication & marketing director
More than ten years of experience as a content marketer, social media strategist and writer for several companies and clients, specially within the tourism and tech industries.Corporate communication projects, digital marketing, copywriting, digital audience tracking, journalism, social media and podcasting.
- Communication: I design communication strategies and digital marketing plans to help organisations communicate effectively and meet its objectives.
- Marketing: I plan and develop digital marketing strategies based on objectives and KPIs. I design advertising campaigns on social networks, content marketing, email marketing.
- Content: I create textual and conceptual content. I write texts, copies and reports. I produce audiovisual content: images, videos, podcasts.